Marketing and Ad Tech

Suppress deaths and unlock novel targets

Like births and marriages, deaths are major events that trigger waves of new spending decisions for households. Veritas’ timely and complete information is necessary for effective and efficient marketing campaigns

Where we add value

Save money by suppressing deaths in your target lists

Avoid the expense of marketing to deceased individuals (e.g. print / mail) by suppressing them from your target lists

Promote ongoing target list hygiene and augmentation and achieve greater success with your target lists through removal of deceased individuals’ records

Mortality products

Trigger new marketing opportunities based on death events

Generate novel target lists using deaths, which are major life events that trigger new spending (e.g., wills, estate planning, insurance, mortgage refinancing, assisted living options, etc.)

Include accurate and comprehensive mortality data in your advanced analytics and AI models

Mortality products

Better target physicians and nurses for healthcare campaigns

Segment providers by experience, education, or facility or system affiliation to identify marketing targets by network size and influence

Track providers as they move between facilities and systems to identify actionable marketing opportunities and keep target lists current

Target influential providers with the largest reach in each geography to focus on for marketing

Pinpoint physicians conducting clinical research directly, or through their relationships with facilities and health systems, for targeted messaging

Provider Network and Affiliations Index

What people say

Trials happen for, let's say, 12 to 18 months on average. There are endpoints that will happen way longer after the trial is completed. If you're able to connect mortality data on long term survival to your clinical trial data for that particular patient population and be able to follow those individuals beyond those 18 months, let's say for the next 5 or 10 years, you can really get a full picture of what happened in that study and what happened to that patient population, positive or negative.

Vera Mucaj

Chief Scientific Officer

Veritas data going back to 1900 gives us many more matches not available to us through our California Department of Public Health (CDPH) data feeds. In addition, UCLA has patients that come from all over the U.S. for our specialists’ care. Those that die outside CA would not be included in CDPH data. Veritas, being a national database, allows us to pick up deaths that would not be available to us with CDPH data.

Michael Dudley

Project Manager

Merit Medicine leverages extensive datasets, including Veritas' unique Fact of Death Mortality Index, to enhance predictive analytics and fine tune our advanced analytical tools. The use of Veritas' Mortality Index enriches our models by allowing researchers to identify deceased patients, in order to accurately predict disease burden and total cost of care.

Amit Jiwani

Chief Product Officer

At Aidentified, we used Veritas’s Fact of Death mortality data to ensure data quality and to power the creation of our new Potential Wealth Transfer Trigger, which is a potential game-changer for our industry. By combining Veritas’s timely mortality insights with Aidentified’s wealth modeling and proprietary relationship mapping capabilities, this service enables our clients to compassionately tailor their products and services to better meet the needs of those they serve.

Stephen Marshall, CFA

Chief Product Officer

Built on Compliance and Security

Veritas workflows are HITRUST r2 and SOC2 Type 2 certified to support compliant list generation or suppression for healthcare and other sensitive verticals.

Veritas provides highly secure access to our data through our client Portal, allowing you to self-serve on use cases like list suppression without visibility by Veritas staff.

Veritas data can be delivered to you without access to your systems so you can join it to other data sets for target list generation.

If you are a covered entity in healthcare, Veritas will sign business-associate agreements (BAA) so that we can augment your data through our Verify process, where we handle all matching processes on your behalf.

Learn more

Request More Information

Speak to a Veritas expert to learn how subscribing to our data can make your organization’s operations and analytics more effective.

People working as a team to extract statistics