Back

Healthcare AI Needs Contextual Data

By buenavistaDev2024, 5 Minute Read — June 11, 2024
Representation of an example of a person with contextual data and without contextual data

The availability of real-world data (RWD) has undoubtedly revolutionized the time, cost, and utility of analytics in healthcare. However, the insight we expect to be inherently available from RWD remains elusive. Why might this be? Well, by “big data” in healthcare, what most people mean is “transactional” data that is generated from individual healthcare encounters like filling a prescription or visiting a doctor.

And while this transactional RWD has become critical in letting us know “what” is happening to patients, AI and other advanced analytics are going to struggle to answer “why” patients have different experiences and outcomes because we are missing a key ingredient: contextual data.

I lay out our argument for what is required to fill this gap in a Medium post I published today, Healthcare AI Needs Contextual Data​.

And thank you to the folks who provided thoughtful commentary in creating this piece, including the Veritas Data Research team, Kevin McCurryLeonid FlekAuren HoffmanGillian CannonGaurav Singal, MDVera MucajHelen MoranAndrew KressRobert NagelBobby SamuelsTravis May, and Shahir Kassam-Adams.

Related Articles

View all
  • Balancing Insights and Privacy The Critical-Role-of-Data Governance in Mortality Data Utilization

    Balancing Insights and Privacy: The Critical Role of Data Governance in Mortality Data Utilization

  • Mortality data benefits for insurance companies

    Mortality Data Benefits for Insurance Companies

  • Fact of death data analysis

    Fact of Death Data Analysis

Request More Information

Speak to a Veritas expert to learn how subscribing to our data can make your organization’s operations and analytics more effective. 

People working as a team to extract statistics